The research showed that, contrary to the popular perception that most Wikipedia readers are school students who rely on Wikipedia for schoolwork, the average age of a Wikipedia reader is 36.59 years, and the median is 35 years. Wikipedia readers are at different life-stages: students, young professionals, older adults and the elderly with an age range of 14-92 years (note: we didn’t survey anyone younger than 14 years for the study). The data from the survey shows that appeal of Wikipedia is spread across ages. Since its founding over 10 years ago, Wikipedia has emerged as a serious knowledge website, and repository of online information. Readers cite affordability as the biggest reason for not donatingĪverage Wikipedia reader is 36 years old About one-fourth of our respondents said they would donate readers from US, Egypt and India most likely to do so An appeal from Jimmy is a popular reason for donating, but people in different regions are motivated differently Only about half of our readers realize that Wikipedia is a non-profit, editors much more likely to donate
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